E-Commerce -Golden Screen Cinemas (Gsc) - 4805 Words

UNIVERSITI TUNKU ABDUL RAHMAN BACHELOR OF COMMERCE (HONS) ACCOUNTING BACHELOR OF BUSINESS ADMINISTRATION (HONS) ENTREPRENEURSHIP UBAI3013 E-COMMERCE (MAY 2010) 1. Background The company we had selected is the largest chain of cinemas in Malaysia, Golden Screen Cinemas (GSC). It was founded in 1981 as Golden Communications Circuit, while the Cathay is the one of the oldest cinemas in Malaysia until 1998. At the same time the website has been launch in 1981. Besides, GSC was founded in 1998 as a merger of Golden Communications (GC) Circuit and Cathay Cinemas. The merger has resulted in the biggest single entity in the Malaysian cinema entertainment business. The first GSC cinema to operate in Malaysia was opened in Kota Kinabalu on 14†¦show more content†¦The website also available e-ticketing service. Customer can buy and book the ticket online. | | Has a navigation bar (e.g, shows the buyer the different pages within the site and where the buyer can go). | Yes | The navigation bar was consistent throughout the website. Exhibit 2.1-Navigation BarThere are navigation bar on the top of the website that display â€Å"offersamp; events†, †Å"movie†, â€Å"news†, â€Å"show times amp; ticketing† and â€Å"contest†. Buyer’s can click on the navigation bar and choose the different pages they can view for more information. | | Has contrasting colors (e.g., uses light background w/dark letters or dark background w/light letters). | Yes | The website uses light orange background with dark letters. This shows the background is attractive and the words are clear for buyer to view it. | | No scroll down option (e.g., has all the information on the screen and the buyer is not required to use a scroll left/right or down to see everything on the page). | No | The website has scroll down option and it would be beneficial to have this option as it enable the viewer to obtain more information in a single page. | | Has Intranet links (e.g., provides to take the buyer to other pages within the web site and does not take the buyer to a different web site). | Yes | When buyer clicks on it, these links b ring buyer to other pages within the website and doesn’t take buyer to a different website. | | Uses subject tabs (e.g., uses subjectShow MoreRelatedimpact of technology in service industry1855 Words   |  8 Pagestransfer, loan application and repayments and also buying investment product. On the other hand, non transactional activities are included account balance viewing, viewing of previous bank transactions, bank statement downloading, check book ordering, E banking application downloading and also the provision of account or bank statement. According to statistic from Bank Negara Malaysia, the number of internet banking and mobile internet subscriber in Malaysia has increased since year 1995. Table 1